In one day I have attended a Concours d’Elegance dedicated to Ferrari, enjoyed a CNBC Biography about the legacy of Enzo Ferrari and stumbled upon the high octane chase scene in Bad Boys II where Will Smith’s 575MM victoriously chases down gun-toting Jamaican drug dealers driving a stolen tractor trailer. All this media exposure, public attention and unbridled enthusiasm for a brand that has never aired a single advertisement. It seems there is something to these cars from Maranello. Something beyond horsepower, top speed and technological advances. Something that gives young boys goose-bumps and makes grown men cut checks for obscene amounts of money.
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Concours events originated in France in the 1920s as gatherings for owners and coachbuilders who wanted to show off their latest custom bodied creations. The modern Concours shows pay homage to this classic tradition of taking a rolling chassis and fitting a personalized body to it. Walking the show grounds, located on the edge of the Long Island Sound, is a refreshing look into the past, especially considering the mass production and homogeny we see all over the road today.
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This Rosso Corsa 599 was spotted turning onto 5th avenue one soggy afternoon. The nearly $303,000 flagship is named for its 12-cylinder’s displacement (5999 cc), Gran Turismo Berlinetta body style and Ferrari’s Fiorano Circuit test track. The driver won’t be able to use many of the 612 ponies amidst all the tourists and shoppers but gawking was certainly in top gear.
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