The name California might sound familiar but the new drop top is anything but typical for the Italian fabricator of automotive lust. With California, the list of Ferrari-firsts is long – among them, the first front-mounted V8, first 7G dual clutch gearbox, first use of a retractable hardtop, and first multi-link rear suspension. I think there is however a couple of familiar family traits we can all agree have carried over nicely into the all-new model. It’s damn sexy looks and ability to make people want one.
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Considering that Ferrari only made thirty-nine 250 GTO cars, the odds are that this one I spotted on the freeway is a replica. The long-haired, mustached, t-shirt-wearing guy behind the wheel was no indication either. In LA, that description fits millionaires and homeless people alike.
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In one day I have attended a Concours d’Elegance dedicated to Ferrari, enjoyed a CNBC Biography about the legacy of Enzo Ferrari and stumbled upon the high octane chase scene in Bad Boys II where Will Smith’s 575MM victoriously chases down gun-toting Jamaican drug dealers driving a stolen tractor trailer. All this media exposure, public attention and unbridled enthusiasm for a brand that has never aired a single advertisement. It seems there is something to these cars from Maranello. Something beyond horsepower, top speed and technological advances. Something that gives young boys goose-bumps and makes grown men cut checks for obscene amounts of money.
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This Rosso Corsa 599 was spotted turning onto 5th avenue one soggy afternoon. The nearly $303,000 flagship is named for its 12-cylinder’s displacement (5999 cc), Gran Turismo Berlinetta body style and Ferrari’s Fiorano Circuit test track. The driver won’t be able to use many of the 612 ponies amidst all the tourists and shoppers but gawking was certainly in top gear.
