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Ford's Magic Man of Marketing Finds Less is More

Whenever neighbors, friends, and those outside the auto industry ask me about the turnaround at Ford, I’m struck by how many say something along the lines of, “I know what Ford is all about.” That may sound like a trite comment, but to me it says a lot about Ford’s marketing. At a time when its tougher than ever to cut through the noise and make a brand stand out, Ford’s marketing chief Jim Farley has been wildly successful. And with Farley, you might say it’s a case of less being more.