VW used hot women and and a race-inspired video game application to launch the sixth generation GTI in Manhattan last week. And they claim to be the first manufacturer to rely entirely on the App Store to introduce a new car to the public. Classic Car Club on Hudson street was decked out with LCDs running a customized version of Firemint’s motion-activated Real Racing Game. Party goers could sample the new game while sipping on cocktails and listening to guest DJ ?uestlove from the Roots.
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