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Volvo 262C Bertone Coupe – NW 9th & Glisan, Portland [OR]

June 7th, 2011 by Emir

Volvo stands for a lot of things. Legendary safety. Sturdy build quality. Quirky Scandinavian design. Soccer moms. But couture styling? Surely you jest. Nope, we’re serious. Say hello to theĀ 262C Bertone Coupe built and sold between ’78 – ’81. Volvo’s first ever luxury coupe, think of 262C as a boxy Swede dressed to impress in a very expensive Italian suit. How expensive? About $2,000 more than a Cadillac Eldorado of the time. Largely based on the two-door, six-cylinder 262GL, the low cut roofline was penned by legendary Italian design house Bertone. The story gets more interesting still. Despite Bertone’s involvement, design inspiration actually stemmed from Lincoln’s disco groovy Mark IV. As the story goes, Volvo was smitten by the handsome American coupe after Henry Ford II traveled to Sweden to inspect their factory in the mid 70s. Despite the low volume (under 7k were built worldwide) and high price tag, the Italian-designed, American-influenced Swede was an important car if for nothing else than creating a foothold for the brand inside of luxury segments. That’s why current Volvo models, like the C70, are able to command $40k from well-to-do shoppers across America. Speaking of the C70, its sensuous body was penned by a little Italian design house you may have heard of…Pininfarina.



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  • He was also responsible for a number of saloon cars and truck cabs..Born in Michelotti worked for a number of design houses notably before opening his own design studio in …… .From the late 1950s he was responsible for all new models produced by starting with a facelift of the and going on to design models for such as the and .