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Suzuki Auto Show Pre Party: Picture Ray Studio – West 18th Street

April 25th, 2011 by Dave

Japanese automaker Suzuki pulled silk veils off a couple of concepts before this year’s big apple auto show, each based off their Kizashi sport sedan currently making waves in dealerships across America. The Apex concept (Blue) takes an already sporty formula and adds gusto with a Garrett turbo system, air to liquid intercooler,¬†recalibrated¬†ECU and a set of menacing black 19-inch wheels and low profile rubber. The result, decked out in stickers and graphics that pay homage to Suzuki’s motorcycle racing team, is a decidedly sporty affair with an estimated 300 ponies residing under hood. Note to Suzuki…please make this.

On the flip side of the consumer appeal spectrum is the EcoCharge (white), a concept more concerned with fuel savings than 0-60 times. The car, which mates a lithium ion battery with a little four cylinder gas engine, features fuel saving technology like stop/start, regenerative braking and low rolling resistance tires. The result takes an already frugal 30 MPG Kizashi to nearly 38 MPG.

We’ve sampled Kizashi and had good things to say about its drive dynamics, handsome looks and excellent fuel economy. Expanding the line up with sport and eco variants embodied by these concepts seems like a great way to build on an already appealing product. Let’s hope they actually build them.

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