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Deep Thoughts: Looking Back on a 1964 NY Auto Show Program

March 22nd, 2011 by Stu

It’s funny to think that the New York Auto Show used to take place in the same location Manhattanites currently buy organic cheese and locally grown produce. That’s right, between ’56 and ’87, the big apple auto show was held at the former New York Coliseum in Columbus Circle. This particular show guide, from way back in ’64, is a real blast from the past. You’ve got to love all the colorful ads, each optimistic and excited for the future in their approach, art direction and treatment of the vehicles. Long before quick hits on Twitter, these were times when print ads were king and consumers had attention spans long enough to read them. Iconic models now coveted by enthusiasts, museums and collectors - like the GTO, Shelby Cobra, and Jaguar E-Type – line the pages of this 45+ year-old show guide as new models. If only we could turn back the clock and grab a few of these collectibles while they were still new and somewhat attainable.

We’ll work on getting a time travel device built. In the meantime, mark your calendars…the 2011 show is right around the corner. Perhaps there will be some future classics on display.

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  • I looked at from the photos above from 1964 NY Auto Show brochure held at the Coliseum. I am looking for photos of the TVR Griffith that was first shown at the 1964 Show. Can you or anyone else help me locate any photos of the Griffiths at the Show?
    Thanks.

  • I am writing on major book on Darryl Starbird’s Predicta show car. Some research from the Monogram kit company indicates that the car might have been show at the 1964 New York Auto Show. Does the show program give any statement of this, or is there a photo of the bubble topped car (painted red, with fins, white interior, clear bubble top,etc.).

    I’d be grateful for a note back.

    Thanks for your time.

    Mark S. Gustavson
    Salt Lake City, Utah

    PS: Credit gladly given in book for any information.

  • Hi, is there an information in the brochure about a Jensen CV8 being on display, entered by Fergus Fine Cars of New York? I realise that it is two years since the last post here, but I live in hope!
    Cheers,
    Tony

  • Hi,
    Are there any photos of a golden tornado CV8 in your booklet? They were positioned next to the SAAB display.
    Thanks,
    Todd Stiles

  • Hello Stu. The Sunbeam Tiger was launched at the ’64 NY Auto Show and I wonder if the Programme refers in any way to the Tiger?
    Thanks
    Graham Vickery

  • I’m looking for anything on the TVR Griffith “plaid” car shown that year. I began dating Sandy, Jack Griffith’s daughter, in high school and this year, we celebrate our 45th anniversary. Jack is 88 and living in Jacksonville, FL. Automodello is planning a model of the “plaid” Griffith and I’m digging through the archives looking for photos. Trying to get the plaid right.

    Any help would be appreciated. I’ve heard it stole the show!

    Dave