Remember when visiting car dealerships was a big deal? You would plan out all the dealer visits to occur within a weekend or two, bring along someone to play bad cop, and have a short list of vehicles you were intent on putting through their paces. Dealers were polite, well mannered and not afraid to haggle without the manager’s permission. At the end of the day, the brochures got thrown onto the kitchen table and you would recollect on how good, bad or indifferent you felt toward each of them. These days, the experience has become a whole lot more digital…e-brochures, virtual test drives, ipad apps, memory sticks in leu of paper brochures and more dedicated microsites than you can shake a stick at.
I’m not a digital curmudgeon or anything, but there is something utterly charming about these weathered, 40 year old pieces of paper. Sure, the product feature descriptions are way too long, the color correction is something my little cousin Olivia’s Fisher Price laptop could surpass and there is virtually no information on the brand or what it stands for. But that brings us back to why these things are so great…they focus on the purest elements of the product and nothing else.
My eyes lit up like pinball machines when dad dropped these old TVR brochures onto my lap the other day. He had just cleaned out the basement and found them tucked away in an old box. Turns out he had cross shopped a few of the nimble TVRs against the 240Z when shopping for one of his first cars back in the day. He ended up going for the Datsun, but these old brochures are fantastic. Like entering a time machine.