Anticipation is building for Fiat 500′s US launch. To that end, we spotted this shiny new 500, looking cute as a button, in front of the Tod’s flagship store on Madison Avenue. It turns out a fellow auto scribe was piloting the soon-to-be-released compact as part of a review he was writing for one of the mags. You can see him here, asking some Italian shoppers/tourists questions about what they think of the car. What better place to fish for insight on an Italian automotive icon than in front of an ultra luxurious, trendy Italian fashion house. Not to mention that the Italian market has been selling this modern 500 for a few years now.