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Range Rover Classic – Soho, NYC

December 22nd, 2010 by Ian

Land Rover faced a bit of a problem back in ’96 when the brand launched its second generation Range Rover, P38A to the fanatics among us,  two years ahead of the first generation model’s market discontinuation. So you had two identically named vehicles, one old and one new, on sale at the same time. What did brand managers do to distinguish them? Throw a “Classic” designation onto the old one of course. We all know that classics are not formed overnight, but based on the imagery you see here, it seems the old Range Rover is finally living up to its name. The now classic luxury ute appears understated, rugged, utterly functional and downright charming alongside the more contemporary luxobarge so favored by the Hamptons crowd today.

Is it possible to think that a modern Range Rover will be this appealing 15-20 years from now? Weigh in after the jump…


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