People have been celebrating the day Columbus arrived unofficially since the late 18th century. Maserati has been dreaming up drop dead gorgeous, blindingly fast race and sports cars since 1914. The holiday and the car are both dripping with Italian pride, making any sort of brand affiliation a marketing no brainer. The Italian sports car maker has really been the toast of NY lately. First, with the grand opening of their 5,000 Sq Ft, stand alone showroom in SOHO. And then with this honor of leading the 66th annual Columbus Day Parade up Fifth Avenue. Among the impressive flock of classic and contemporary Maseratis, a 16-cylinder V4 Spyder that clinched the world’s speed record in 1929. On your way home from work later, check out the GranTurismo convertible parked inside Grand Central – not only is it easy on the eyes but you can enter a raffle to potentially take it home. It’s all for charity.
On a side note, we would like to think that Columbus would have driven a Maserati if cars had existed back in 1492.
Photos Credit: Maserati