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New Product: Honda CR-Z’s 3-D Times Square Takeover

September 24th, 2010 by Ian

Honda took over Times Square yesterday to introduce their all-new CR-Z Sport Hybrid to the 35 million or so people who pass through each day. The big news on this wedge-shaped little car is the marriage between hybrid powertrains and sporty hatchback design. Fun to drive, cheap to own, good on gas…it’s a brilliant combination that Honda is hoping will lure away owners of gas-only “hot hatch” competitors like Mazda 3, VW GTI and Mini Cooper S. From a design standpoint, CR-Z harks back to the similarly intentioned CR-X, an autocross hall of famer revered by parking lot warriors from the 80s, 90s and today. The 90 degree glass rump and squared off stance have CR-X written all over them and fits in quite nicely with some of the more modern styling cues. The new hatchback represents more than just the first hybrid you can get with a manual. It’s symbolic of the trend towards mass-adoption of fuel saving technology across all model lines, not just the ones that sell in the most volume.

Much like the Maxim print campaign used to launch the zippy CR-Z into mass media, the event theme was one of 3-D wonder and delight. Honda pulled out all the stops and hired Pharrell from N.E.R.D. to do a live performance while Maxim Magazine models in tight black T-shirts were handing out classic, movie-theater-style glasses to all those in need. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) and Sony provided 3-D Gran Turismo 5 racing simulators. Spanning five blocks of Times Square, Honda says the event marks the first time 3-D footage was broadcasted to the public space.

To maximize your Man on the Move experience, we have taken the liberty of shooting the event through the crappy, plastic lenses glued into the equally cheap cardboard frames. We figured the pictures would be more authentic this way.



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