In one day I have attended a Concours d’Elegance dedicated to Ferrari, enjoyed a CNBC Biography about the legacy of Enzo Ferrari and stumbled upon the high octane chase scene in Bad Boys II where Will Smith’s 575MM victoriously chases down gun-toting Jamaican drug dealers driving a stolen tractor trailer. All this media exposure, public attention and unbridled enthusiasm for a brand that has never aired a single advertisement. It seems there is something to these cars from Maranello. Something beyond horsepower, top speed and technological advances. Something that gives young boys goose-bumps and makes grown men cut checks for obscene amounts of money.
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