Just days before Harley announced the shuttering of its Buell sport bike brand, the top brass from Milwaukee was in Manhattan showing off their 2010 models to socialites who will probably never buy one. The launch party took place at Ainsworth, a hip new joint that Urban Daddy calls “the harmonious marriage of a gastropub and the sportsbook at Caesars”. The guy guy venue, with its plethora of sports-playing plasmas and use of wrought iron and wood, was the perfect venue for a brand that was popularized by outlaws.
Considering Harley’s poor 3Q showing and the bath they are about to take on closing down Buell and unloading MV Augusta, the Ducati-fighting brand they purchased for $109 million just 16 short months ago, dealers appear to have their work cut out for them. Good thing there is cool new product, like the Fatboy Lo and CVO Fat Bob, available in even cooler paint schemes like Black Denim and Vivid Black.